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Experience the Magic

Keep your baby close and comfortable with Boba

Rooted in tradition and grounded in science

We truly walk the talk! Devoted to babywearing and passionate about exploring the science behind it, we have been working closely with experts, academics, and specialists for over a decade, exploring, funding, and supporting various biometric and medical studies!

Carefully designed for babies and parents

Because little developing hips matter. Every one of our products enables optimal ergonomic positioning in inward-facing front & back carry positions and promotes healthy hip and spine development for your baby. We are honored to have been certified hip-healthy by the International Hip Dysplasia Institute.

Here for you every step of the way.

Still can't quite figure out what all the straps and buckles do? Baby doesn't seem positioned correctly? Just want to confirm that your baby is ergonomically positioned and comfortable?

We want you to have the safest, most ergonomic, comfortable & magical experience wearing your baby, so we are proud to have multiple dedicated babywearing educators on our team to support you on your journey!

Browse our educational resources, watch the video tutorials, dive into our research papers or reach out for a complimentary fit consultation!


2.5 million babies worn and counting!

"100% buy this carrier!

I love this carrier!!!!! My babe falls asleep literally minutes after i put him in. It’s very comfortable! I never want to take it off I love having him so close!
All together a wonderful experience with our boba!"

UPDATE: My baby is now 18 months old and we have used this carrier DAILY. It's great for any outings, and we also use it when he's giving us trouble falling asleep. We now have the toddler seat inserts on and mostly use it in a back carry and I LOVE IT. Money well spent.

It's also easy and quick to get my 6 week old situated. It's great for when he's fussy in the evening, I'm able to care for the older baby and he is happy and content in the boba X.

10/10 would recommend!!!

Real reviews from real parents.

From our family to yours.

"Challenge is great. Building a business is fun. Contributing something useful to the world is fulfilling. But doing something that you love is the ultimate. We love what we do. As much, if not more, than when we first began. "

Established in 2007, because we believe in holding our little ones close. 

We’re an independent family-owned business, which enables us to reach out, educate, fund research, and support causes we believe in.

Read our story