The designer behind most of our prints in the FW 2020 collection is an oil painter turned fabrics designer and mother of 2 Megan Martin. She runs a design studio called At The Cottage Studio,...

The Boba X is the newest addition to our collection of carriers! It features an adjustable seat and panel, padded waistband and shoulder straps with PFA's (perfect fit adjusters). It also comes with a detachable...

The babywearing community is talking a lot about the pelvic tuck, the “froggy position”, the J-shape and M-shape. What does it all mean? Let's dive in ... First let’s take a look at our babies’...

There is a good reason why, for many parents, the Boba wrap is the fist carrier they use. It’s a one-size-fits-all carrier that is easy to use and will provide comfortable adjustable support for both...

If you've been an adventurous soul since you can remember, having children probably won't change that. You might want to take it easy for some time or it might even be a reason to travel...

Keeping your baby close is one of the most wonderful gifts of motherhood, but carrying around a little personal heater sure isn’t! Our in-house babywearing consultants put together some tips to make babywearing this time...

My husband recently came home and told me of his friend’s newborn son that was left to wail and cry out his “tummy time” session because it was “important for his development, so that he...

1. What is the difference between the main types of Boba baby carriers? This is probably our MOST frequently asked question. If you’re feeling overwhelmed by all the different options, it's important to note that...

When we were first introduced to Holli, we were instantly drawn to her hand drawn elements and bold hues. So much of her work is inspired by colors, textures and shapes found in nature. “There...